Performance Marketer | Agency Veteran | Educator
Akshay Jain
I turn ad spend into pipeline, leads and revenue.
10+ years scaling brands across Google, Meta and LinkedIn in the UAE and India. Founder of Nucleus Media, Dubai. Visiting faculty in digital marketing.
Results That Speak
I don’t measure success in likes. I measure it in leads, ROAS and revenue.
From in-house growth roles at upGrad International to running leading a digital marketing agency in Dubai.
- @tw_account
Across Google Search, PMax, Demand Gen, Meta Advantage+ and LinkedIn.
- @fb_account
Across 12+ industries, including real estate, healthcare, F&B, fintech, B2B manufacturing and education.
About Me
Strategist, operator and educator. I sit where media buying meets business outcomes.
Performance Marketer
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Team and Strategy
Leading a team of media buyers and specialists, setting account structures, testing frameworks and reporting standards.
Educator
Visiting faculty teaching digital marketing in Dubai and India.
Head of Performance Marketing and digital marketing educator, Akshay Jain has spent over a decade helping brands turn ad budgets into measurable growth. After senior performance marketing roles, including at upGrad International, he now leads performance marketing at Nucleus Media, a full-service digital agency in Dubai and a certified Google Partner, where he owns paid media strategy and delivery across the agency’s client portfolio.
His work spans Google Ads (Search, Display, Performance Max, Demand Gen), Meta Ads (Advantage+, dynamic catalogs, Conversions API), LinkedIn Ads, SEO and the newer space of AEO/GEO, where brands need to show up in AI answers and not just search results. He has run campaigns for real estate developers, healthcare providers, fintech firms, luxury interiors, restaurants, tourism operators and international B2B manufacturers.
Alongside client work, Akshay teaches digital marketing as visiting faculty at institutions across Dubai and India, including Brookstone Institute of Global Studies, Learner Point Academy, Symbiosis Pune, MIT Pune, SK Somaiya and Imperial School of Business. He is also a member of BNI Polaris in Dubai.
Selected Work
A few campaigns I’m proud of. Full breakdowns on the Work page.
Automobile | 360° Digital Marketing
Full-funnel paid media, SEO and always-on creative for one of the UAE’s leading mobile car service brands, built to capture drivers the moment their car won’t start.
Turning search intent into business enquiries
A high-intent acquisition engine for a Dubai business setup and PRO consultancy: Google Search, SEO and conversion-focused landing pages working together.
2.7x organic search growth | 40% more qualified leads (YoY)
Beyond the Ad Account
Growing the next generation of marketers.
Teaching has always been part of how I work.
I’ve trained 2,200+ students and professionals in digital marketing, from MBA classrooms in Pune and Mumbai to hands-on workshops in Dubai. I focus on what actually works in live ad accounts, not theory from 2015.
Insights
Notes from the ad accounts. What’s working right now in paid media.
Performance Max vs Search: Where Your Budget Should Actually Go in 2026
Why Your Meta Leads Are Junk (and How CAPI Fixes It)
